Software for pharmaceutical distributors in Ghana
Pharmaceutical distribution carries two problems general FMCG software does not solve: stock that expires, and customers who buy on long credit. Both have to be handled in the same system the reps use every day.
Expiry is money sitting on a shelf with a clock on it
A carton that expires in the warehouse was bought, financed and stored, and then written off. The distributors who lose least are the ones who know in March what expires in June, and who can move it while it is still worth something.
FuFu CRM tracks stock by batch and expiry date across every warehouse, and flags what is approaching expiry before it is too late to act. Near-expiry stock can be valued, so the number in front of you is cedis at risk rather than a list of SKUs. Stock receipts, transfers and adjustments each produce a formatted document you can file or hand over.
Credit control that the rep sees, not just the accountant
Receivables go bad quietly. By the time the ageing report reaches a manager the rep has already written three more orders for the same customer.
In FuFu CRM every customer carries a credit limit and a payment term, every open invoice is aged into current, 30, 60, 90 and 120-plus day buckets, and the rep sees the outstanding balance on the customer before writing an order. Collections, cheques and bank deposits are recorded in the field and matched against invoices rather than reconciled from a notebook a week later.
Detailing, sampling and the medical rep's day
A pharmaceutical field force does more than take orders. FuFu CRM records detailing and sampling against the visit, captures competitor prices and whatever the rep hears in the field, and keeps the day's plan, route and attendance in the same place as the order book.
What the office gets back
- Role-based dashboards — a rep, a manager and the warehouse each see their own view
- An MIS report library, with exports whenever you want them
- Daily summaries delivered over WhatsApp, which is where your managers already are
- Targets, scorecards and commission calculation
- Demand forecasting and receivables risk analysis over your own history
On data ownership: your customer list, your prices and your sales history are yours. Role-based permissions control who sees what inside the company, and every report exports.
Built in Accra
Setup, training and support come from Accra, in the same working hours as your office. That matters more than it sounds: a field force problem at 8am on a Monday needs answering on Monday, not in a ticket queue eight time zones away.
Questions managers ask
Does it track batch numbers and expiry dates?
Yes. Stock is tracked by batch and expiry across every warehouse, with alerts for what is approaching expiry and a valuation of the stock at risk.
Can we stop reps selling to customers who are over their credit limit?
Every customer carries a credit limit and a payment term, and the rep sees the outstanding balance before writing an order. Open invoices age into current, 30, 60, 90 and 120-plus day buckets.
Can we control the discounts reps give?
Yes. Each role carries a maximum discount and the app refuses anything above it, on the whole order or on a single line. Free goods and bonus quantities are separate switches you turn on only if you use them.
Do you handle cash and credit pricing differently?
A single price list holds both a cash price and a credit price for each product, so the price quoted follows the payment term without the rep calculating anything.
See it on your own data
Bring one sector and a handful of reps. Your products, customers and outstanding balances import from the spreadsheets you already keep.
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